- All Design Production
About the project
Worked with the team at Smashing Ideas to produce a mobile application for Toys “R” Us. Our main objective was to bring kids into the app entertain them and keep them coming back. We also needed to have the ability to slightly tease toys and products so that kids could experience more from each brand and create a want list to share with their parents. The app is continually being updated with new islands (brands) and content.